2018 Insights

Whether it's mini satellites bringing mobile phone signals to far flung places of the world, or your very own SunCube for $1,000, increased and affordable access to Earth observation hardware is providing businesses and governments alike, the ability to monitor natural disasters in almost real time or continue to make the world a more connected and data rich place.

In a report released by the Content Marketing Institute, 91% of B2B businesses and 86% of B2C businesses use content marketing as a method to connect with their customers and generate revenue. However, while content has been a vital part of any digital marketing over the past 15 years, it is no longer possible to get away with creating a 500-word article, stuffy white paper, or bulky report to generate leads and increase brand reputation.

This week (14th – 20th May 2018), the Mental Health Foundation (MHF) is recognising #mentalhealthawarenessweek. In response, we interviewed portfolio member and CSO of IESO Digital, Andy Blackwell.